United Airlines' Premium Plus Cabin

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During my return trip from Antarctica, the travel company that handles all of the bookings for contractors decided it would be really cool to put me in a middle seat on the 12-hour flight from Auckland to San Francisco. Seeing as how I’m a 6’4 man with broad shoulders, that simply was not going to fly (pun not intended).

I tried to change my seat online, but you can only imagine my disappointment when I realized that the only seats left open on that flight were middle seats. At this point I was left with two options: suck it up and keep the seat I was assigned, or upgrade my ticket to United’s new premium economy class which it calls “Premium Plus.” As you can no doubt guess by the title of this review, I decided to spend the miles and travel in a little more comfort. In hindsight…if I could have switched to a non-middle seat in Economy, I would have just saved the miles.


GROUND EXPERIENCE

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Upon arriving in Auckland, I made my way to the international terminal where I printed my new, Premium Plus boarding pass from one of the kiosks before heading through passport control and security on my way out of New Zealand.

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United doesn’t have it’s own lounge in Auckland which is understandable considering it doesn’t have too many flights coming in and out of it. Fortunately for me I was able to access the Air New Zealand lounge with my Star Alliance Gold status. Every time I visit a non-American carrier’s lounge, I’m always left a bit sad as I think to myself, “Why aren’t American lounges this nice?” The lounge in Auckland was modern yet elegant with a nice selection of cold sandwiches, falafel wraps, and freshly made short-rib baos. Additionally there was an open bar allowing guests to serve themselves.

Unfortunately, even if you are flying in an airport that has a United Club, flying in the Premium Plus cabin does not get you access into the lounge, rather you can access the lounge at a discounted price. This seems rather stingy of United considering the 787-10 I was flying in didn’t have anything like a true Business class where one generally expects complimentary admittance into the lounge.


CABIN & SEAT

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Out of the two seats available when I upgraded, I got 22F, an aisle seat in the middle section of the last row in the Premium Plus cabin. The immediate thing I noticed about the seats was the color: purple. As United continues its rebranding, they have chosen to add the color purple into their color scheme. The color of the seats has caused the Premium Plus cabin to be nicknamed the “purple section.”

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The seat itself is very roomy and since the tray tables are stored in the armrests, there is even more room between each seat which meant you don’t have to establish dominance with your neighbor as to who gets more armrest space. On top of that, seats also have roughly 6” of recline, comparable to most of United’s domestic first class products and the headrest with its adjustable “wings” offered enough support to lean your head on as you slept.

The seat’s design does have some shortfalls, the biggest of which is the leg rest. Although it is nice in theory to have a leg rest at your seat, the seat just doesn’t really have the pitch necessary to make it at all worthwhile. Even when fully extended, the leg rest did not come high enough to support my legs. Likewise the tray table at each seat is very small and my 15” laptop didn’t even fit on it without partially hanging over the sides.

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Another shortfall in the design is the placement of the audio jack and power outlet. While it is nice that each seat comes with a power outlet to keep your electronics charged throughout the flight, both the audio and power outlets are tucked away awkwardly behind you in a small compartment beneath the left arm rest. The placement of both outlets also made it very easy to pull your headphones or chargers out, and their positioning makes it difficult to plug them back in without getting out of the seat.

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By far the most disappointing thing about the seat was that, despite only being in service for 10 months, the upholstery is already worn down and peeling off. While I do understand that the armrests do receive a lot more wear and tear due to being used by everyone, the material looks and feels cheap which is probably why it’s already falling apart.


AMENITIES & IFE

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The first thing you notice upon arriving to your seat is a printed menu with the meal options for the flight as well as drink options printed on the opposite side. There is also a pillow and blanket made by Saks Fifth Ave. which seems to be some kind of branding agreement United has made with Saks. The pillow cover itself is very soft, a little too soft in my opinion as I like my pillows on the firmer side but that is just a personal preference thing.

In the backseat pocket in front of you there are also slippers and noise cancelling headphones for you to use during the flight. In the side pocket of my seat was a Star Wars branded amenity kit. United seems to be a big fan of branding with studios as this is the second movie in recent memory that I have seen attached to United, the first being Spider-Man: Far From Home. The amenity kit was fairly basic containing a sleep mask, moisturizer, lip balm, ear plugs, among a few other goodies.

The Star Wars connection didn’t just end at the amenity kit as the pre-flight safety video was heavily influenced by the recently released Rise of Skywalker . The screen in front of each seat comes in at a massive 13.3,” larger than any high-end tablet on the market today. The screen itself is very high quality with great colors, and the IFE system has a “ambient mode” setting, showing peaceful images of forests and beaches. This ambient mode really helps show off the resolution and contrast on this screen.

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The IFE’s user interface is easy to use and highly responsive with a huge selection of movies and TV shows including somewhat recent releases like Joker and Terminator: Dark Fate. Unfortunately for me, they did not yet have the new Star Wars movie onboard that I wanted to watch while down in Antarctica, but considering it did just come out two months prior, that’s not totally unexpected. A neat addition I found was the inclusion of a “Do Not Disturb” feature that let’s you opt in to be woken up only during the meal services which is pretty nice and the first time I’ve ever seen this feature.

I was extremely disappointed to find out that, unlike my flight down on Air New Zealand, Wi-Fi on this 12-hour Transpacific flight was not complimentary. This is made even more disappointing when I remember that airlines like Emirates and others at the very least give codes for complimentary Wi-Fi access to their premium class customers. Sadly, United does no such thing.

Not getting free Wi-Fi was the least of my worries though as the Wi-Fi didn’t even work to begin with. Every time I tried purchasing the in-flight Wi-Fi, which was being offered for a reasonable $16 for the entire flight, the request would time out and the transaction would be cancelled. This was not just a problem with my phone and laptop as it seems no one was able to establish a connection. Needless to say I was incredibly disappointed as talking to friends online is my favorite way to pass the time on long-haul flights. To their credit though, the flight attendants did everything they could to try to get it to work once I brought it to their attention.


FOOD & BEVERAGE

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I was very excited for the in-flight dining as United promotes it on their website by stating that on Premium Plus “you’ll receive upgraded dining options on custom dinnerware with flat ware.” The inclusion of the printed dining menu on each seat definitely added to my excitement. A water bottle was placed at each seat upon our arrival which honestly seems a little bit lackluster in lieu of a pre-departure drink.

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The snack we were offered shortly after take off was a baggie of some unnamed crunchy corn snacks before the first round of drinks was served. Despite the advertised “dinnerware” we were supposed to receive according to United’s own promotional material, our drinks were served in the standard plastic cups United uses in Economy. This is not something that bothers me too much but if we’re paying significantly more for these seats I feel like real glasses is not too much to ask.

Dinner service was a bit chaotic as there seemed to have been a serious miscommunication between the flight attendants. No one came to take our dinner orders but dinner began being served nevertheless and a mad scramble ensued as random entrees began being dropped off at people’s seats. Being myself in the service industry I felt a little bad for them as they desperately tried to get people’s orders right so I simply accepted the vegetarian option I was handed instead of the Thai-style green curry chicken I really wanted.

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The mushroom-lentil bolognese that I was served was…not good. For starters, the meal was served in aluminium foil ramekins, a far cry from “dinnerware and flatware” I was expecting. It did not get any better when I actually started eating. There were no lentils to be found in the bolognese at all but black beans instead and the polenta was rather clumsily put on the dish underneath. The worst part of the meal by far was the sauteed baby spinach which smelled of old seaweed for some reason.

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Shortly after our lackluster dinner we were offered a final round of beverages from the cart before the main lights in the cabin were turned off for the night as we made our way towards San Francisco. A little over an hour before landing we were offered breakfast. After a disappointing dinner earlier in the flight, I had little hope for breakfast, much to my surprise however, the breakfast we fairly decent. Despite my usual pickiness when it comes to eggs, I chose to get the leek strata and it was significantly better than I expected. The chorizo and tomato-pepper ragout were also very flavorful. The accompanying bowl of fruit was not great as the melon pieces were a bit soft, probably from having been cut several hours (possibly a day or two) earlier.


SERVICE

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The San Francisco based flight crew was very friendly and welcoming. The biggest flaw in service however was that the cabin crew does not seem to have been shown how to operate the new features in Premium Plus cabin. At one point, the gentleman in my row asked one of the attendants how to move his foot rest. Ultimately I stepped in to show them how to operate it as none of the attendants were capable of figuring it out. The earlier mentioned fiasco with the dinner service onboard that night also left a bad taste in my mouth (pun slightly intended).

Despite the aforementioned problems with service, the cabin crew always tried to go above and beyond to help make our experience as good as they could. The fact that one of the flight attendants checked in with me several times to see if the Wi-Fi was working yet was certainly a nice way to show that they cared…even if the Wi-Fi never started working.


OVERALL IMPRESSION

United’s new Premium Plus cabin unfortunately leaves much to be desired. Considering how there is no business class on United’s new 787-10, one would expect the mid-tier cabin to be smack dab in the middle between First Class and Coach, sadly this is not the case.

The food onboard was of economy class quality despite United’s official advertisements telling Premium Plus passengers to expect “First class level dining.”

The highlight of the Premium Plus cabin, in my opinion, is the In Flight Entertainment system with its large, HD screen filled with enough content to help you pass the time on any long-haul flight.

Ultimately I was left very disappointed with the overall product offered by United. I say this with no joy whatsoever as someone that is a lifetime million mile frequent flyer of the airline. Most of the elements are there, United just has to refine them a little.

Luis Fayad